AI platform to analyze creative advertising raises $5.1M from investors including a16z

On this more and more AI-driven age, inventive and media groups will doubtless want to make use of know-how to up their recreation in analyzing and A/B testing their inventive belongings – in any other case another person will punch them.

Alison is an Israel-based initiative that analyzes inventive works comparable to font characters, colours, sounds and textual content. Then it is as much as the inventive staff, a productive AI manufacturing platform like Midjourney, or (and even!) particular person inventive staff.

The corporate has now raised $5.1 million in an preliminary spherical from buyers together with a16z, Crescendo Enterprise Companions and yellowHEAD.

Whereas its predominant rivals are VidMob, Replai, and Vizit, Alison says AI can permit advertisers to “see the creatives which have the most important impression on their rivals’ inventive,” mentioned co-founder and CEO Asaf Yanai, for instance.

You are able to do this with textual content recognition, voice recognition, visible recognition, emotion recognition, and so on. to determine components of the inventive. It does this by analyzing inventive belongings utilizing greater than 10 AI fashions, together with

Yanai claims that AlisonAI at the moment analyzes 1 billion inventive objects throughout all social platforms.

Alison at the moment helps YouTube, AdWords, AdMob, Fb, Instagram, Snapchat and TikTok, amongst different platforms.