Google Advances with ‘RCS’ Brand, Removes ‘Chat’ from the Agenda – Phandroid

Some time in the past, Google introduced it will do “multi functional” with RCS, pushing for higher and extra widespread adoption of its fashionable messaging platform, even going as far as to name on the general public for Apple to undertake the identical. Nonetheless, though issues appear to be about to vary quickly, RCS has not been absolutely constant when it comes to branding and public recognition.

For many who do not know, RCS stands for “Wealthy Communication Companies”, which is basically a extra fashionable type of messaging in comparison with fundamental SMS (and even iMessage) and comes with options seen in different messaging apps like WhatsApp. Telegram. Nonetheless, it seems like Google has lastly determined to maneuver away from treating RCS messaging options as easy “chat” options; this has typically confused customers who will not be very acquainted with the particular variations the service has to supply.

For instance, the “chat options” within the Google Messages app at the moment are simply “RCS Chat”, a minor change that Google hopes will give folks a greater concept and perceive what RCS is all about. Different modifications embody, for instance, the “Chat message” tip that switches to “RCS message”, and fields now show “RCS chat with (username)” as an alternative of “chat with (username)”.

Stress is on for widespread adoption of RCS on Android as early as 2019When Google first launched the characteristic to pick out Android gadgets.

Supply: 9to5Google