Insurance is hard to sell, but that’s not bad news for insurtechs

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I spent fairly a bit a while to have a look at the newest developments in insurtech recently. The wonderful thing about zooming in on an business is that I do not hear issues that I wasn’t anticipating. Speaking to buyers has additionally helped verify a few of my intuitions about money diversification and M&A. — Anna

Insurtech match: B2B and B2C

Once I reached out to buyers for our newest insurtech analysis, I puzzled how the financial system impacts insurance coverage buying choices and whether or not this makes B2B firms extra engaging to VCs than their B2C friends.

My reasoning was that inflation might be so heavy on household budgets that they might resolve to chop again on spending like insurance coverage. Possibly not one of the best name, but when it is meals or higher insurance coverage, the selection turns into simpler.

Whereas companies are additionally making an attempt to chop prices, they’re much less seemingly to surrender on insurance coverage, particularly due to the higher dangers they’re uncovered to. For Insurtech startups, this can create an surroundings the place they will promote B2B merchandise extra simply than B2C merchandise. However is that truly the case?

As regular, the reply turned out to be extra advanced than a easy sure or no, but in addition extra attention-grabbing.