Meta rolls out new Facebook Reels features, increases maximum video length to 90 seconds

Meta announced right now it provides assist for longer Fb Reels as much as 90 seconds together with some new artistic instruments. Till now, Fb Reels have been restricted to 60 seconds. The modifications come a number of months after Meta launched assist for longer Instagram Reels of as much as 90 seconds. The enlargement adopted TikTok’s transfer to the YouTube territory, with movies that might run as much as 10 minutes as a substitute of simply three.

The corporate can also be providing extra artistic instruments, together with a brand new template characteristic that lets customers create Reels with trending templates. The brand new characteristic, launched on Instagram Reels final 12 months, permits customers to create new Reels utilizing the identical construction because the one they simply watched. Templates are considerably much like TikTok’s personal templating choice.

Picture Sources: Fb

As well as, Fb Reels will get a brand new ‘Grooves’ characteristic that mechanically aligns and synchronizes the motion in your video to the beat of your favourite track by way of visible beat expertise. Syncing video with audio has been a defining characteristic of TikTok, so it is no shock Meta introduced it to Fb Reels after making it obtainable for Instagram Reels final 12 months.

It is value noting that every one these new Reels options first arrived on Instagram greater than seven months in the past and are actually rolling out to Fb. Meta could have needed to see how they have been utilized in Instagram Reels earlier than shifting them to Fb Reels.

Fb launched Reels final 12 months in a transfer seen as a key a part of Meta’s response to the TikTok risk. Whereas Meta initially noticed Reels as a solution to straight fight TikTok with a characteristic contained in the Instagram app, it shortly realized it may create a stronger counterattack if the corporate included Fb within the combine and allowed cross-posting between the 2 social networks. .

Meta says Reels is its quickest rising format and continues to develop quickly. Reels video games on Fb and Instagram have greater than doubled final 12 months, the corporate mentioned in an electronic mail. He additionally famous that Reels’ reposts have greater than doubled on Fb and Instagram prior to now six months. Meta plans to proceed to roll out new options for Reels to make it simpler for creators to find.