Sample Series A presentation deck: Faye’s $10 million deck

One 12 months in the pastMike Butcher reviews that Faye hopes to do for journey insurance coverage what Lemonade did for normal insurance coverage, and that is nearly as good a abstract as something Faye has achieved. The corporate was form sufficient to share its (barely edited) pitch with me so I may take a peek underneath the hood to see the narrative it is woven to shut the $10 million.

We’re in search of extra distinctive pitch decks to tear down, so if you would like to submit your individual, this is how you are able to do it.

Slides on this deck

Faye stepped up her Sequence A spherical with a 19 slide deck; just a few of those have been barely refactored to guard delicate knowledge from prying eyes:

1. cowl slide
2. abstract slide
3. staff slide
4. drawback slide
5. Market dimension slide
6. Insurance coverage market overview slide
7. Product overview slide
8. Product specification slide 1
9. Product options slide 2
10. Product options slide 3
11. Product options slide 4
12. Go-to-market slide
13. Monetary progress metrics slide
14. Buyer progress metrics slide
15. Buyer verification slide 1
16. aggressive panorama slide
17. Ask slide
18. Buyer verification slide 2
19. Closing slide with mission assertion

Three issues to like

Let’s get this out of the way in which straight away: It is a actually nice presentation deck. I will add to my deck rotation, that are nice examples of tips on how to distill a doubtlessly complicated story into an easy-to-follow narrative.

I really like a very good abstract slide

As I discussed in my put up on abstract slides, the mix of canopy and abstract slides units the context for the remainder of the speak. Faye did a fantastic job exhibiting how a very good and concise slide can decide velocity.

The corporate talks about market dimension and market progress charge, in addition to curiosity (M$ gross sales) and market penetration (accessible in 48 states). These 4 figures paint an image of a extremely engaging funding alternative.

If we take all of the numbers as they appear, the subsequent step within the story is to persuade traders that that is the best staff to tackle on this market.

Which brings us to slip 3, the corporate’s staff slide. Sadly, it is not that good, so we’ll discuss it within the “What could be improved” part later on this article. For now, let’s transfer on to a different slide that makes a fantastic addition to Faye’s story.

Nice storytelling in market dimension slide

[Slide 5] What a good way to make use of market sizing to your benefit. Picture Sources: Faye

Once more, right here is the corrected knowledge.

Faye’s numbers apart, this can be a uncommon instance of a market sizing slide that additionally offers the remainder of the context. I believed it was very well achieved.

It’s extremely crafty to indicate that the market dimension is (presumably) too massive after which primarily say, “However by rising service supply and worldwide growth, it may very well be FULLY bigger”. It exhibits that there’s a nice alternative proper now and the chance may develop even greater.

The information factors on the left are additionally wonderful as they place the enterprise in a bigger market context.

This slide teaches us which you can inform a complete story with out complicated the message. I am guessing the voice over for this slide will probably be like this:

The market we’re after is at present xx$ and may very well be as huge as yy$ if we take into account it absolutely. What fully However the thrilling factor right here is that the market can simply break down. There may be little innovation, no well-known shopper manufacturers, market penetration of working manufacturers is low, and the whole market is rising 10% 12 months over 12 months.

The narrative ties all of it collectively by portraying journey insurance coverage as a really attention-grabbing alternative.

Cross-market comparability

Faye is concentrating on journey insurance coverage, utilizing some adjoining markets (automotive and residential insurance coverage) as benchmarks to indicate that journey insurance coverage is a greater alternative. Once more, the numbers are corrected right here, however in relation to storytelling, this can be a actually good strategy:

[Slide 6] Insurtech galore. Picture Sources: Faye

I believe the corporate added this slide to appease traders who had been discouraged by different insurtech video games. Assuming the numbers are good, this can be a actually inspiring option to place the market and Faye throughout the market. He performed very well.

For the rest of this disassembly, we’ll check out three issues Faye can enhance or do in another way and her full court docket deck!

Three issues that may very well be improved

I already stated that the staff slide could be achieved with somewhat love, so let’s begin there.