Snapchat rolls out new Sounds features to make content creation easier

Snapchat right this moment introduced two new options for its Sounds product that enable customers so as to add licensed track clips, excerpts from TV and films, and their very own unique voices to Snaps and Tales.

The corporate is rolling out a function designed to permit customers to seek out associated Voices to enrich a Lens. Now when making use of Lens to a photograph or video, you possibly can faucet the Sounds icon to entry the listing of associated Sounds so as to add to your Snap. The brand new function is rolling out worldwide on iOS and Android.

Picture Sources: Snapchat

Snapchat can also be rolling out a function that enables customers to create montage movies that robotically adapt to the rhythm of audio tracks from the Sounds library. Customers can select from 4-20 photographs/movies from their digital camera roll. The function is rolling out worldwide on iOS and coming to Android in March.

“Snapchat expands the Sounds expertise, making it simpler and sooner for Snapchat customers to find the music they love and share with mates,” mentioned Manny Adler, Head of Music Technique at Snap. “Snapchat additionally created a singular alternative for artists to achieve a priceless and engaged viewers, whereas additionally driving followers to hearken to the complete track on streaming providers.”

The corporate says that since Sounds launched in 2020, movies created with music from Sounds on Snapchat have collectively led to greater than 2.7 billion video creations and greater than 183 billion views.

The launch got here with Snapchat not too long ago asserting that it has reached greater than 750 million month-to-month energetic customers. The corporate mentioned it sees a technique to attain greater than 1 billion folks within the subsequent two to 3 years.