Spotify revamps podcaster tools, including Anchor, and partners with Patreon

Along with information concerning the revamp of its cellular app and the introduction of TikTok-style music and podcast discovery streams, Spotify as we speak introduced podcast-focused information at its Stream On occasion in Los Angeles this morning. The corporate has showcased a redesigned model of the Spotify dashboard for Podcasters, which can now work to higher set up its instruments to create, handle, develop, and monetize their content material in a single place.

This transformation consists of one other consolidation of the Anchor podcast creation service. 154 million dollars in 2019. Late final yr, the corporate was seen debating whether or not it ought to take away the Anchor model in a ballot it despatched out to creators. On the time, he was contemplating renaming the service to “Spotify Creator Studio”.

Now Spotify says Anchor has develop into a part of Spotify for Podcasters.

On account of this integration, the Spotify dashboard for Podcasters will develop into extra highly effective.

When creators log in to the brand new dashboard, they’re going to be capable of see information on how their exhibits are performing and immediately create or add their episodes or add extra options to present episodes. They will additionally now add movies, Q&A or polls, or faucet into analytics to see how their present is performing or be taught extra about listener habits. This episode can be proven when added to their podcast’s playlists.

“Till now, most of those options had been solely out there to creators hosted on Anchor,” mentioned Alex Cooper, podcast host of “Name Her Daddy”, who offered the options.

At as we speak’s occasion, Spotify shared how Spotify will now develop into extra of a one-stop-shop for brand new Podcasters by centralizing entry to all of the instruments Spotify has to supply, in addition to integrating Megaphone, its internet hosting answer for company broadcasters in a while. , on to Spotify for Podcasters. Netflix and Australia’s Schwartz Media have been introduced as two of the most recent streamers.

Picture Sources: TechCrunch / Stream On

The modifications got here with a refresh of Spotify’s podcast technique, which noticed an government reorganization that included the departures of key executives. Including Dawn Ostroff, former head of content material and promoting enterprise main the corporate’s podcast enlargement, and most just lately, Max Cutter, He’s the founding father of Parcast, an organization that Spotify purchased for $55 million in 2019. Co-founder of Gimlet Alex Blumberg also left last year and Anchor co-founder Michael Mignano left final summer season.

Along with the dashboard updates, Spotify mentioned it can make its video podcasting options and interactive instruments for podcasters extra extensively out there. Spotify’s interactive podcast polls and Q&A grew to become publicly out there by way of the Anchor creation app in 2021, reaching 160 markets.

One other attention-grabbing piece of reports was the announcement of a brand new partnership with Patreon. The corporate mentioned it can enable creators to broaden their inventive enterprise by way of direct funds from followers and permit followers to hearken to Patreon content material on Spotify.

On the occasion, podcast creators Alex Cooper, Emma Chamberlain, Mark Fishbach, Hasan Minhaj, Invoice Simmons and others share particulars about their new collection. Spotify and DC additionally mentioned they are going to be launching a brand new podcast collection targeted on The Riddler.

The corporate has launched an replace to its Spotify Viewers Community, the primary audio market that additionally connects podcasters and unbiased creators with advertisers. He mentioned month-to-month funds to registered publishers have elevated by practically 50% and advertiser engagement has elevated by 500%. The variety of unbiased and company podcasters utilizing the service has additionally elevated by over 700% within the final two years. NPR is a brand new addition.

Podcasters are getting a brand new function as we speak as a part of a broader overhaul of the Spotify app. The corporate mentioned it can now embrace Autoplay for Podcasts, simply because it does with music. Which means when a podcast ends, one other associated episode that fits the consumer’s style will begin taking part in robotically.

The brand new Spotify for podcast customers is now reside.