Spotify tests new card-style user profiles focused on discovery

Spotify tests new card-style user profiles focused on discovery

At Spotify’s Stream On occasion this month, the corporate unveiled a redesigned app that features TikTok-like discovery streams, an AI DJ, and different instruments for artists and podcasters. However the app’s adjustments might not finish there. The corporate confirmed that it’s testing a refresh of person profiles that embody a card-style structure that enables customers to create extra social identities on the platform, together with offering easy accessibility to Spotify’s distinctive options corresponding to personalised suggestions, Mix playlists. , co-listening experiences and extra.

Modifications first observed Chris Messinawho shared the screenshots of the exams on Twitter. He famous further playing cards in profiles and the way the brand new structure prompts customers to faucet a button to “discover extra options.”

Nonetheless, some Spotify customers stated they’ve up to date profiles for some time. However that is as a result of the characteristic is in dwell testing in a number of markets. These profiles usually are not absolutely obtainable to all customers.

Spotify has not dedicated to creating the characteristic obtainable to everybody at any time. Sometimes, the corporate’s new concepts are publicly examined, then modified primarily based on person engagement and suggestions earlier than being rolled out globally. Or in some instances they’re scrapped altogether. That stated, it is unlikely to be dropped, given how nicely it matches into the brand new Spotify redesign, which places extra emphasis on discovery.

“We routinely run a sequence of exams,” an organization spokesperson informed TechCrunch when requested about new profiles. “A few of these exams present perception into our person expertise, and others solely function an necessary studying operate. Now we have nothing extra to share in the meanwhile,” they added.

Notable adjustments on this model of person profiles embody the brand new header on the prime of the fold, which seems extra like one thing you’d see on a social community. At present, Spotify person profiles are fairly primary. The contact’s title, follower, and follower rely are displayed above the playlists and lists of just lately performed artists. New profiles, by comparability, embody follower and follower counts, plus different particulars concerning the individual corresponding to which Spotify plan they subscribe to, how lengthy they have been a Spotify member, their common location (just like the US). , a button that allows you to comply with them, and one other button for profile edits.

There’s additionally a enjoyable characteristic that allows you to put a “vibration” in your title so as to add some vibrancy to your profile.

The brand new profiles nonetheless embody sections to your playlists and artists, however they now seem as playing cards and have extra interactive options alongside these choices. For instance, now you can click on a button to create a brand new playlist straight out of your profile, or share it with others utilizing the buttons subsequent to every playlist. Subsequent to every artist’s title are buttons that allow you to comply with the artist on Spotify – beforehand you needed to click on on the artist profile to do that. This may be particularly useful for those who’ve visited another person’s profile and are discovering new artists by their actions.

Below the “Uncover extra options” part on new profiles, customers are guided to different issues they’ll do on Spotify – discover dwell occasions, “like” extra songs to enhance their suggestions, create Mixes with pals, browse Spotify’s new audiobooks. and extra.

Profiles additionally embody a message on the backside that claims “View extra playing cards”; this means future additions to this space past playlists and just lately performed artists. However the characteristic is not absolutely constructed but — Messina tells us that when clicked, the in-app message reads “nothing to see right here”, notifying customers that Spotify is “busy creating extra content material for you – coming quickly.” ”

(May we propose together with podcast suggestions on this expertise, please?)

These adjustments will make sense as a part of Spotify’s broader concentrate on discovery that drives the most recent app updates. So, moderately than simply showcasing a person’s primary data and exercise, these redesigned profiles will permit individuals to discover extra of what Spotify has to supply, whereas additionally making it simpler to seek out and luxuriate in new artists and music straight from another person’s profile with fewer clicks. .

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