Substack's new short-form 'Notes' feed looks a lot like Twitter

Substack’s new short-form ‘Notes’ feed looks a lot like Twitter

Substack introduced right now that it’s introducing a brand new Notes characteristic designed to permit customers to share posts, quotes, feedback, pictures, hyperlinks, and concepts. Notes shared on the platform are displayed in a particular quick kind similar to Twitter. Once you share a be aware, it is basically like sending a Tweet. Every be aware shows various likes and feedback. There’s additionally the choice to “re-stack” or retweet a put up.

As Substack famous in its announcement put up that Notes “could appear to be acquainted social media posts,” the corporate appears to agree that the brand new characteristic is just like Twitter. Nevertheless, Substack argues that Notes is totally different from conventional social media feeds as a result of it would not run in advertisements.

“The lifeblood of an ad-based social media feed is curiosity,” the corporate wrote in a weblog put up. “In distinction, the lifeblood of a subscription community is cash paid to folks doing nice work inside it. Right here persons are rewarded for respecting the belief and a focus of their viewers. The final word aim on this platform is to transform informal readers into paying subscribers. On this system, the overwhelming majority of financial rewards go to the creators. ”

Substack additionally argues that Notes will not really feel like conventional social media, and that the aim of the brand new product is to not create a “totally sanitized info surroundings” however to permit for constructive dialogue the place there’s adequate frequent floor to hunt understanding. whereas holding on to the valuable pressure wanted for excellent artwork and new concepts.”

Picture Sources: backside stack

Given the corporate’s pattern of internet hosting controversial authors and others distributedWith the Notes feed this path may see it go even deeper to culture wars surrounding what constitutes freedom of expression. The extra Substack associates its model with the extra excessive private manufacturers of divisive media personalities, the much less it will possibly appeal to the bigger (and infrequently extra reasonable) readers who make up the viewers. majority person base of any community

The launch of Notes wasn’t the one manner Substack has been attempting to capitalize on the Twitter chaos of latest months, with a Chat characteristic launched final November. He additionally took a extra direct shot at Twitter. warned in a post final yr “Twitter is altering and it is arduous to foretell what may come subsequent.” The put up inspired creators of all types to maneuver their Twitter follower base to Substack. Just about a Twitter clone, the brand new Notes product furthers Substack’s hopes of capitalizing on Twitter chaos.

It is price noting that Substack’s Notes consists of not solely Twitter, the place discussions going forwards and backwards between authors and readers are already going down, but additionally different on-line communities the place authors have established their very own networks, corresponding to Discord. , Slack and Telegram.

At present’s announcement comes per week after Substack opened a neighborhood fundraising spherical that enables writers to spend money on and personal a bit of the corporate. As of right now, Substack has dedicated $7,138,675.

The corporate revealed that readers have paid authors greater than $300 million by Substack, and the platform at the moment has greater than 35 million lively subscriptions, together with two million paid subscriptions. Substack additionally revealed that over 17,000 authors become profitable on Substack, and the highest 10 publishers on Substack collectively make greater than $25 million a yr.

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