TechCrunch+ summary: Ocean tech investor survey, AI and PR, L-1 visa options

TechCrunch+ summary: Ocean tech investor survey, AI and PR, L-1 visa options

Final week, the US Federal Commerce Fee, which protects customers from deceptive enterprise practices, issued a suggestion titled “Hold your AI claims below management.”

In terms of advertising and marketing, “false or unsubstantiated claims a few product’s effectiveness are our bread and butter,” wrote Michael Atleson, an lawyer with the FTC’s Promoting Practices Division.

Synthetic intelligence is on everybody’s lips proper now.

Given the renewed curiosity, public relations strategist Camilla Tenn advises, “For corporations the place AI was beforehand #4 on the record of proof factors, machine studying capabilities needs to be mixed on the primary hook of the announcement.”

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TC+ writes: “If AI-related information can get a brand new, unknown model into their goal feeds at the moment, it may assist get the model’s rollout presentation in entrance of potential buyers or companions tomorrow.”

Tenn recommends emulating massive gamers like Google and Samsung, who’ve devoted groups releasing a relentless stream of fabric about “ongoing initiatives” tied to prevailing tech tendencies.

“Even when these initiatives did not see the sunshine of day, the PR group has strategically positioned the model as ‘revolutionary,'” Tenn says. “With this precedent, startups shouldn’t hesitate to make use of any means essential to get their identify out.”

Good recommendation for advertising and marketing mercenaries, however hold these pitches open – reporters know once we’re being bought and the FTC is not kidding.

Thanks for studying and doing this TechCrunch’s quickest rising publication final month!

have a very good weekend

walter thompson
Content material Supervisor, TechCrunch+

The best way to flip an open supply undertaking right into a worthwhile enterprise?

Picture Sources: Juanmonino (opens in a new window) / Getty Footage

Many builders depend on donations and crowdfunding to monetize their open supply initiatives, however with correct planning, groups can leverage their work for enterprise shoppers that can place them in a better tax bracket.

Providing customers buyer help or consulting providers are frequent income streams, based on product improvement advisor Victoria Melnikova, who says builders have to type partnerships and use platforms like Reddit and Hacker Information to succeed in potential paying clients.

“Speak to your clients to search out your approach and perceive their targets and ache.”

To repair the local weather, these 10 investor homes are betting on the ocean

Ships installing a floating offshore wind turbine

Picture Sources: Liang Wendong/VCG / Getty Footage

Touching the ocean for power has led to disasters such because the Deepwater Horizon oil spill, which launched practically 5 million barrels of crude oil into the Gulf of Mexico in 2010.

Tim De Chant notes at the moment that wind energy and wave motion are two applied sciences which are main buyers to take a better take a look at ocean safety know-how.

To be taught extra in regards to the alternatives they’re after and to discover how local weather change has formed their funding theses, she surveyed:

  • Daniela V. Fernandez, founder and CEO of the Sustainable Ocean Alliance, managing accomplice of Seabird Ventures
  • Tim Agnew, basic accomplice, Daring Ocean Ventures
  • Peter Bryant, program director (oceans), Builders Initiative
  • Kate Danaher, basic supervisor (oceans and seafood), S2G Ventures
  • Francis O’Sullivan, managing director (oceans and seafood), S2G Ventures
  • Stephan Feilhauer, basic supervisor (clear power), S2G Ventures
  • Sanjeev Krishnan, S2G Ventures Senior Managing Director and Chief Funding Officer
  • Rita Sousa, accomplice, Faber Ventures
  • Christian Lim, Managing Director of SWEN Blue Ocean Companions
  • Reece Pacheco, accomplice, Propeller

Pitch Deck Teardown: Gable’s $12M Sequence A deck

Distant workspace platform Gable has raised $12 million Sequence A to develop its operations, presently serving greater than 5,000 workers in 26 international locations.

“There are actually challenges in making shared workspaces simple for newbies, however it’s additionally an enormous and rising market,” writes Haje Jan Kamps. “Gable places his story along with ease.”

Right here is their 21-slide Sequence A deck:

  • cowl slide
  • group slide
  • Market context slide (“The revolution of teleworking”)
  • Downside slide No. 1 (“Onerous to go distant first”)
  • How individuals are fixing this now (“How is it executed at the moment”)
  • Downside slide No. 2 (“Essential Matters”)
  • resolution slide
  • Traction slide (“The place We Are”)
  • Product slide No.1 (“Worker view”)
  • Product slide 2 (“Administration and insights”)
  • Product slide 3 (“Host view”)
  • Traction slide (“partnership with 800+ areas”)
  • Worth proposition slide (“Why they select Gable”)
  • Case research slide No. one
  • Case research slide No. 2
  • enterprise mannequin slide
  • Market-size slide (“FULL”)
  • Go-to-market slide (“Scalable course of”)
  • Advertising slide (“Huge channel alternative)
  • Product roadmap slide
  • thanks slide

Pricey Sophie: What are my choices for altering my standing from an L-1 visa?

a lone figure at the entrance to the maze fence with an American flag in the middle

Picture Sources: Bryce Durbin/TechCrunch

Pricey Sophie,

I began engaged on STEM-OPT for my present employer, however misplaced 4 occasions within the H-1B draw. Thankfully, my employer transferred me to a world workplace and I’m now returning to the US on an L-1 visa.

I’ve heard many complaints from my classmates about not having the ability to change employers on an L-1 visa. I do not suppose I’ll stick with my employer for one more six years, which is the estimated time earlier than I can get a inexperienced card based on my employer’s inner coverage.

What are my choices for altering my immigration standing in order that I can work in a startup within the US in a yr or two?

— Instinctive Switch

Key authorized points for influencers and types (and find out how to take care of them)

Smartphone and judges gavel on black background

Picture Sources: Some Tools (opens in a new window) / Getty Footage

No person wants mega-influencers like Serena Williams or a Kardashian to create pleasure for his or her startup; a missionary with only a few thousand followers can entice certified clients to your product funnel.

However earlier than hiring a TikTok or YouTube persona, model entrepreneurs ought to assessment the legal guidelines that govern how influencers work and the dangers concerned in not complying with them.

“New authorized points and dangers have emerged for influencers and types alike,” says Nicholas Sandy, an lawyer at Pryor Cashman.

“Vital recurring problems with copyright licensing and infringement, disclosures and statements in endorsements, compliance with securities legal guidelines, and defamation.”

Apply now to talk at TechCrunch Disrupt in September

Wish to converse at TechCrunch Disrupt in San Francisco this September?

Submit a title and outline for the subject you need to discuss by April 21.

Chosen candidates can have the chance to guide a roundtable dialogue or take part within the viewers’s Q&A session after a breakout session.

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